Retail Price $24.99/Available: Fall 13)Īn impressive crossbow with fast-flying dart action and flexing bow arms, this NERF REBELLE Crossbow blends blaster action with crossbow precision. Available at most major retailers nationwide and on. Stylish spies will love that these blasters have room for double-dart storage, so back-up is never too far away. Retail Price $12.99/Available: Fall 13)Įquip your best friend with a blaster and team up to take on any secret mission together with this NERF REBELLE Two Pack! This pair of mini blasters packs high-performance power beneath its pink and purple exterior, with enough blasting power to fire darts up to 60 feet! Each super stealth blaster features its own unique deco, and is small enough to stash in a pocket or purse. Pictured above is the Nef Rebelle Power Pair Pox, containing the “Sneak Attackers”.Ī Netherlands Nerf blog going by Neder-Nerf recently got some press released info on the upcoming Rebelle line and Mega Centurion Refill back! MyLastDart came through with official market descriptions as well. Includes Golden Edge bow, 5 Golden Edge darts, dart storage accessory, target and instructions. You’ll get fast-flying dart action and quick, bold blasting with the Golden Edge bow! When the green indicator shows, release the string to launch your Golden Edge dart at the included target with pose and power! Keep track of your darts in the removable dart storage accessory. Just pull the string back to flex your angelic wings. You’re the guardian angel when you take aim with the Nerf Rebelle Golden Edge Bow! Load your rapid-firing crossbow and watch the golden wings on its bow arms flex as it fires darts up to 75 feet. Product description and another image below. My initial thought is that this item is pretty dang bright on the eyes, but I’m glad that their giving everyone more color options for people to buy. The online listing also claims that it comes with 5 unique Golden Edge darts. It’s a recolor of the Heartbreaker “Phoenix and Vine bows.
“Parents are concerned about the amount of time kids are spending in sedentary activities, in front of a screen of some sort.” By contrast, Rebelle promotes exercise and socialization in a way that will hopefully appeal to girls who have no interest in sports as well as budding athletes.Toys R Us has put up an online listing for an exclusive new Rebelle item, the Golden Edge Bow. “Nothing is really addressing this big opportunity for girls to be active and play,” Frascotti said. The product’s main philosophy, though, is in line with that of the Nerf toys that came before it. The Heartbreaker bow comes with collectable darts bearing different colors and designs there’s a Rebelle app that allows girls to play collaboratively and encourages teamwork the bow’s size and ergonomics have been tweaked so that girls as young as 6 can activate it easily.
Thanks to all that research, Rebelle differs from other Nerf lines in several key ways. Trying to encourage girls to buy existing Nerf toys or easing up the gendered overtones of those products was never really on the table: “This is an entirely ground-up effort.” “Just to be clear, we could have taken some of our Nerf blasters and just made them pink and put them in pink packages - but that’s not what we did,” Frascotti explained. What girls wanted, he said, was Nerf toys that boast both high performance and a design made especially for them. “I think if anything, we went into this without any stereotypes and instead talked to young girls, found out what they wanted, and then designed a line of products that addressed that opportunity.” And the second reason I’m behind Nerf Rebelle: It doesn’t seem like a slapped-together effort on parent company Hasbro’s part, where they just said “Girls like pink and heart stuff, right? Slap some of that on the bow we already have.” Says Hasbro’s John Frascotti:
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